Technical details

Customizable responsive design

Based on Bootstrap 3, WP-ImmoMakler® is optimized for desktops, tablets, and smartphones (responsive design). The WordPress theme itself does not need to support Bootstrap.

With WordPress 4.4 and higher, WP-ImmoMakler® automatically supports the <srcset> attribute for responsive images.

Most of your website design is adopted by default (colors, font, etc.). WP-ImmoMakler® can be customized to meet your needs, ranging from your own CSS and interchangeable HTML templates to full front-end development.

Customizations can be stored as a “child plugin” (analogous to WordPress child themes) in a subfolder or externally. This way, they are kept safe when the WP-ImmoMakler® plugin is updated as no changes are made to the plugin itself.

Generally, WP-ImmoMakler® can be integrated into all WordPress themes.

The theme’s internal real estate presentation and other specific functions cannot be used when integrating WP-ImmoMakler® into so-called real estate themes. In this case, you can rely on the presentation and functionality of WP-ImmoMakler®, which are displayed in the content area like in “ordinary” themes.

WordPress coding standards

The programming of WP-ImmoMakler® complies with WordPress coding standards. It uses custom post types, post meta, and taxonomies to save real estate data. Images, PDFs, videos, and other files are attached to the real estate post.

This way, every WordPress developer can use the standard WordPress methods (WP Query, template tags, etc.) to access the real estate data and program extensions and changes. WP-ImmoMakler® supports the WordPress Multisite feature.

The extensive reverse compatibility of WordPress means WP-ImmoMakler® will remain compatible with future versions of WordPress even without plugin updates.

Safety thanks to HTTPS

WP-ImmoMakler® supports HTTPS fully. It ensures delivery of your website via a secure connection. Google rewards HTTPS websites with a better ranking. In addition, safe transfer of the integrated contact form ensures that your website is more effectively protected from warnings aimed at ensuring the security of personal data processing.

Data exchange

Data exchange between the estate agent software and WP-ImmoMakler® occurs using the industry standard OpenImmo XML. The estate agent software writes real estate data into an XML file. It then uploads it via FTP to an upload directory of the WordPress web server, together with images, PDFs, etc. With each page view, WP-ImmoMakler® checks this directory for new files and automatically imports them into the WordPress database. Once set up, you no longer have to log in to WordPress to manage the properties. Creating, amending, and deleting properties is done by the estate agent software – similar to portals such as ImmobilienScout24, Immonet, Immowelt, and many others.

The numerous WordPress filters and actions can have a significant influence on data processing. For example, you can transfer and select user-defined fields from the estate agent software or analyze and amend any other fields. WP-ImmoMakler® is optimized for use with both inexpensive web packages and large web servers.

We are a full member of OpenImmo e. V. since 2015 and work closely with ImmobilienScout24, ImmoNet, Immowelt, etc. on the future of data exchange in the real estate industry.


Google’s reCAPTCHA can help reduce spam emails from the contact forms. All you need to do is register with Google and get a free API key.

WP-ImmoMakler® works seamlessly with the free WordPress plugin “metronet-reorder-posts” and allows users to rearrange properties with the drag-and-drop feature.

The geo-coordinates of the properties are automatically determined by WP-ImmoMakler® via the Google Maps API at the time of import, unless the estate agent software transmits its own coordinates.

We can also set up individual interfaces with additional third parties (WordPress plugins, panorama views, video provider, etc.) if you wish.